DiversItUp
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Challenge
​Design a product, app or a service that fosters the participation of women in the STEM workforce.
Project actvities
Literature review  |  Experts interviews  |  Design sprint  |  Brand identity   |  High-Fidelity prototyping  |  Concept testing ​
Outcome
​International 'DiversItUp' service to support women's participation in the STEM workforce. 
My Role
​Interaction Designer, Member of a Multinational Team.
Overview
The number of women in STEM is growing, but it is still predominantly a male's world. Attracting and retaining women into the STEM fields maximizes innovation, creativity, and competitiveness as they bring a diversity of thoughts and solutions. 
Literature Review
A literature review was carried out to understand the topic and find out how others defined the challenge. A simple diagram was used to present the topics and categories of scientific discoveries to date.
Experts Interviews
To continue the research phase, a series of interviews were conducted with 3 women currently in STEM positions. The interviews allowed me to gain the valuable perspective of experts in the field.
Design Sprint
The design sprint collaborative process was used to find a solution to the project challenge.​
​During the design session, the following methods were used:

- Lighting demos to research how others are trying to solve this or a similar problem ​
- HMW to capture opportunities, insights and pain points that can be positively reframed
- Crazy 8's to generate as many ideas as possible within a short timeframe 
- Heat voting to create a heatmap that shows which features the team as a whole thinks is worth prototyping
- Storyboard  to map out each step of the experience that the team wants to prototype and test
Brand Identity
At this stage of the project, the team focused on creating a brand for the new service. A series of design sessions took place to establish the name, logo, and UI kit to build the initial prototype.
High-Fidelity Prototyping
Step-by-step storyboard sketches of the service experience were turned into the high-fidelity prototype required to test the concept with potential users.
Concept Testing
The working team engaged with four professionals and ran the 5 Act Interview. Each testing session lasted around 30 minutes allowing the team members to validate the DiversItUp prototype.
Testing Results
Identified interview results and key questions were assessed to confirm or deny the need for such a service. A simple scoring matrix was used to measure the results and present them to a wider audience.
Identified Improvements
During the testing sessions the following areas have been identified for improvements:
​
- The website contains too much information - a quick video that introduces the service is recommended.
- It's hard to identify what the website is about at quick glance - connect review is required.
- The font size is too small to read at times - font size improvements are required.
- The word 'Role Model' feels like it's someone inaccessible - the word 'mentor' is recommended instead.
- More information about different tools - short videos explaining how the tools work are recommended.
- Just the digital version of the toolkit is needed - "Let's take care of the trees..."